5 Reasons Why Soundcloud Is Doomed

3. SoundCloud hasn’t rolled with the times

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While SoundCloud is prone to the odd bit of downtime and uploading tracks is often a nightmare, you can’t say it doesn’t do the job it’s meant for. Unfortunately, that’s about it. Aside from a few cosmetic improvements, SoundCloud has been much the same site since it launched in 2007, with the same imprecise search function and cluttered timeline. It’s not what you’d expect given the massive investment poured into the company.

Spotify launched a year after SoundCloud, but it’s evolved to make the process of music discovery easier. Additionally, both Spotify and Apple Music have a team of curators that hand-pick playlists working alongside increasingly accurate music recommendation engines. SoundCloud’s “related tracks” feature leaves a lot to be desired, and its successor is a radio station feature similar to the one Apple has sidelined in favour of Beats 1.

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